|About Go Green LED|
Go Green LED (“Go Green”) is a non-exclusive distributor of light emitting diode (“LED”) lamps and fixtures manufactured by PolyBrite International, Inc. (“PolyBrite”), the wholly-owned subsidiary of Naperville, Illinois-based The Goeken Group Corporation (“GGC”).
Blue Ocean Marketing Strategy
Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant.” It contains retrospective case studies and suggests theoretical approaches to creating "blue oceans" of uncontested market space ripe for growth.
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing.